I've used practically every new gen MPC on the market. I started on the MPC 2000XL. So I know the eco system quite well. This Key 37 interested me because of the form factor. No need for a midi keyboard taking up space on my desk, and no need for a computer. I can make beats in standalone, and I have a set of decent keys. Do I wish the colour was retro grey? yes. Do I wish the build quality was a tiny bit more premium? Yes. Ultimately, the colour has grown on me, and the the price just hits the sweet spot, so I'm a lot more forgiving. The free plugin voucher is a nice touch (get the "Flavour Pro" plugin if you make Lofi/Boombap).