I'm working as sound operator, so I know how important good hearing is. Don't want have any problems with my hearing in mid age, doesn't even think about my older part of live. Since I remember, me and my fiancé was on all concerts in our town. Since I remember I was talking her about hearing protection, and how important protection is. Few months ago my fiancé starts hearing worse, what really frightened me, so I bought her alpine music safe pro, and tell her hearing protection or we don't go on any concerts in this year. Firstly she hate it, saying how uncomfortable it is and how stupid it looks, but then she tried her alpine protection first time on concert. You know what? Now she love it. Even more, she is carrying it everyday and everywhere. She even asking and worry about me if I don't forget my alpine:) There is nothing more annoying than pain in ears long time after concerts, now we don't have that problem:)